Q & A: Mark Measures, Abrams Artists Agency
Mark Measures is the head of Commercial & Voice-Over Division for Abrams Artists Agency in Los Angeles. Recently, Mark shared his thoughts with me on the role of reputation-whether it be an actor’s, agent’s or agency’s, expanding his division’s current roster and his expectations about taking on individual clients. We also spoke briefly about the results of the “Generals in July” experiment.This experiment was conducted exclusively through Twitter, wherein agents from 4 disparate Los Angeles based commercial agencies each gave out 10 general meetings per week to their followers during the month of July. In addition to helping pioneer this...
